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Wednesday, July 23, 2008

Dallas-based Belo invests in ResponseLogix

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Belo Corp. made a minority equity investment in ResponseLogix, Inc. and entered into a multi-year agreement to resell the ResponseLogix Internet-based lead management system to its automotive advertisers. ResponseLogix provides advanced technology solutions for managing automotive dealer Internet leads. The technology purportedly enables auto dealers to respond more quickly and "relevantly" to customer leads.

Belo joins GRP Partners, Shasta Ventures, and A. H. Belo Corporation as equity partners in ResponseLogix.

Source: Belo


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